Lower Down: the ~295K-view Reel
A crew humor Reel we produced for Power Peak Roofing. On Facebook it reached about 295,000 views, their best-performing video to date.
Case study · Roofing · Arizona
Power Peak Roofing: organic Reels, no ad spend.
Power Peak Roofing is an Arizona roofing company. Viralframe plans, scripts, films and edits their short-form video for Instagram, Facebook and TikTok, all organic, with no ad spend. Here is what we do for them and what their own analytics show.
What we do
The work behind every Reel.
- 01
Strategy
A monthly plan built around what Arizona homeowners ask about their roofs: inspections, monsoon season, underlayment and how the crew works.
- 02
Scripts
A hook for the first seconds of every video, then a short, clear point and one next step.
- 03
Filming
We film on Power Peak's real job sites, with their own crew on camera.
- 04
Editing and posting
Each video is edited for attention, captioned and posted consistently on Instagram, Facebook and TikTok.
Results
What their analytics show.
~295Kviews on a single Facebook Reel, their best-performing video to date
159,486impressions from Aug 1 to Oct 1, 2026
89,518people reached on Instagram and Facebook
74.8%of Instagram views came from people who don't follow them
+477new followers in September
393Kviews and impressions across 5 networks, Oct 1 to 27, 2026
+2,004Facebook followers in October 2026, from 471 to 2,475
Sources: Power Peak Roofing organic performance report, Aug 1 to Oct 1, 2026 (Meta, Instagram and TikTok analytics), and October 2026 monthly report, Oct 1 to 27 (Metricool analytics, 69 pieces of content published). Organic content only, no ad spend. Results are from one client in one industry; results vary by business and are not guaranteed.
The Reels
Videos we made for Power Peak.
Monsoon season roof check
A Reel we produced for Power Peak Roofing inviting Arizona homeowners to a free roof inspection before and during monsoon season.
Transcript
Hey, are you a homeowner here in Arizona? You already know monsoon season is here, and you do not want to be guessing the condition of your roof. If you've been wondering what condition your roof is in, we're going to make it really easy for you. Power Peak Roofing is giving you a free inspection. Not only that, we'll also provide free drone footage of your home, so you can have it for you and your family. And if there's any immediate issue we see on your roof, like debris that may be generating damage or a pipe that needs to be caulked, we'll take care of it right there for you, totally free. Give us a call at the number below and we'll help you with your free inspection.
Tile roof underlayment in Chandler
A Reel we produced for Power Peak Roofing on a job in Chandler: replacing the underlayment on a tile roof.
Transcript
Most Arizona homeowners don't take this into consideration when they're going to replace the underlayment on their tile roof. We're here in Chandler today, doing a full underlayment replacement with the flat roof. So far we've removed the tile, and what we've uncovered is three layers of felt and then two layers of cap sheet on top of base, where there was actually a leak. If you work with Power Peak, these are the things we work with you to help resolve.
Want results like these for your business?
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