Video marketing for roofers that makes homeowners trust your crew.
We script, film and edit Reels and TikToks for roofing companies: inspection walkthroughs, storm-season tips, install days and honest answers to the questions homeowners ask before they call. In person across the Phoenix metro, and by remote direction anywhere in the U.S.
What we do for them: strategy, scripts and consistent short-form video on Instagram, Facebook and TikTok, all organic.
~295K
Views on a single Facebook Reel. It's our best-performing video to date. Watch that Reel ↓
159,486impressions in 2 months
89,518people reached (Instagram + Facebook)
74.8%of Instagram views came from people who don't follow them
Source: Power Peak Roofing organic performance report, Aug 1 to Oct 1, 2026 (Meta, Instagram and TikTok analytics). Results are from one client in one industry. Results vary by business and are not guaranteed.
Roofing examples
Reels for roofing companies that get watched.
Six Reels we produced for Power Peak Roofing, an Arizona roofing company: crew humor, drone reveals, material education and storm-season tips. Tap any video to watch it with sound.
What these Reels actually say. Transcripts lightly edited for reading; any offers are Power Peak's, as stated when each Reel was published.
Transcript: monsoon season roof check
Hey, are you a homeowner here in Arizona? You already know monsoon season is here, and you do not want to be guessing the condition of your roof. If you've been wondering what condition your roof is in, we're going to make it really easy for you. Power Peak Roofing is giving you a free inspection. Not only that, we'll also provide free drone footage of your home, so you can have it for you and your family. And if there's any immediate issue we see on your roof, like debris that may be generating damage or a pipe that needs to be caulked, we'll take care of it right there for you, totally free. Give us a call at the number below and we'll help you with your free inspection.
Transcript: tile roof underlayment in Chandler
Most Arizona homeowners don't take this into consideration when they're going to replace the underlayment on their tile roof. We're here in Chandler today, doing a full underlayment replacement with the flat roof. So far we've removed the tile, and what we've uncovered is three layers of felt and then two layers of cap sheet on top of base, where there was actually a leak. If you work with Power Peak, these are the things we work with you to help resolve.
Transcript: how a roof valley is built
So this is how Power Peak Roofing does your valley. A valley is basically where two slopes meet. As you can see here, you've got this slope meeting this slope, and the valley right here. There are different ways of doing this. This is the best system we've found for long-term protection, because a valley is a potential leak area, and one of the areas we see fail first on roofs after 10, 15, 20 years. Imagine you've got bare plywood here, your decking. First you've got ice and water, a self-adhered underlayment, the black one here. We run the roll directly, and it sticks to the decking underneath the metal valley, which is the next step. You put the metal valley down. There's a single-rib system and a tri-rib system. We like our tri-rib system because it's extra protection: one rib, two ribs, three ribs. It gets fastened down with a nail about every two feet. After that, we go again with ice and water, which is what you see here. We break that one in half and do half on one side and half on the other, so now that's two layers of protection plus your metal valley. Then we go with the system we have right now, another self-adhered underlayment, Polystick MTS Plus, a 30-year system, and then your regular underlayment all the way to the exterior rib. That's how we protect your valleys for the long term.
What we make
Social media for roofers, built on what homeowners ask.
01
Inspection walkthroughs
Show what a real inspection looks like: what you check, what you find and what it means for the homeowner.
02
Storm-season education
Monsoon and hail-season tips that position your crew as the expert before homeowners need you.
03
Install & process days
Tear-off to final walkthrough, so people see the care behind the price.
04
Material explainers
Tile, shingle, foam, solar roofing. Simple comparisons that answer the questions you get every week.
05
Crew & culture
Faces, trucks and personality. People hire roofers they feel they already know.
06
Humor that fits the trade
POV and relatable moments that get shared, without making your company look unprofessional.
How it works
From job site to ready-to-post Reel.
01
Plan
We learn your services, your service area and what homeowners keep asking you. That becomes a monthly content plan and calendar.
02
Script
We write the hooks, scripts and captions, so nobody on your crew has to come up with what to say.
03
Film and edit
In the Phoenix metro we come to your job sites and office. Anywhere else, your team films with our shot lists. Either way, we edit, add captions and give every Reel one clear next step: call, message or book an inspection.
Roofing leads
Getting roofing jobs without buying leads.
Bought leads and door knocking put you in front of people who don't know you yet. Short-form video works from the other end: homeowners see your crew, hear how you explain a roof and remember your name before they need one.
It isn't instant. Video builds trust over months, so it works best next to referrals, your Google profile and any ads you already run. If you need calls this week, ads are the faster tool, and we don't run them.
Reach people who don't follow you. On Power Peak's account, 74.8% of Instagram views came from non-followers.
Lead with what a homeowner cares about. A leak, a monsoon, a price question, in the first 3 seconds.
Show real work in real neighborhoods. Your crew, your trucks, your city.
End with one next step. One call to action per video, not five.
Built on trust
No storm-chaser hype.
Roofing is a trust business. Every script is written so your company can stand behind it: educational, specific and honest.
We do: explain inspections, materials, warranties and the process in plain language.
We do: show your real crew, trucks and job sites.
We don't: promise "free roofs", guaranteed insurance approvals or anything you can't deliver.
We don't: put down other roofing companies.
Pricing
Roofing video marketing pricing.
Local · Phoenix metro
$800 /month and up
We come to your job sites and office, film in person and handle the full production.
Foundation $800: 6 videos
Growth $1,500: 14 videos
Dominate $2,800: up to 28
Remote · Nationwide
$650 /month and up
Your team films with our shot lists and scripts. We handle strategy, editing and the content system.
Foundation $650: 6 videos
Growth $1,200: 14 videos
Dominate $2,200: up to 28
One video · No contract
$200
One short optimized for Reels. You send the footage. We write the hook and script, edit it and add captions, with one round of changes. Filming not included.
No. Roofing is one of our main focuses, but we also create content for other local service businesses and brands.
Do I need to be in Arizona?
No. In the Phoenix metro we film in person. Anywhere else in the U.S., your team captures the footage with our shot lists and scripts, and we handle strategy and editing remotely.
Will you make storm-damage or insurance-claim videos?
We make educational storm-season content, like how to check a roof after a monsoon. We don't script content that promises free roofs, guaranteed insurance approvals or anything a roofer can't stand behind.
Do you run TikTok ads or other paid ads?
Paid ads, including TikTok ads, aren't part of our standard packages. We focus on organic Reels and TikToks that build trust over time.
How much does video marketing for a roofing company cost?
Viralframe's remote plans start at $650/month and in-person plans in the Phoenix metro start at $800/month, with a 3-month minimum. One video with no contract is $200, made from footage you send. See all plans.
How long does it take to see results from video marketing?
Plan on months, not days. Monthly plans have a 3-month minimum because content needs time to be tested and refined. Results vary by company and market, and we don't guarantee views, leads or jobs.
How many Reels does a roofing company need each month?
Consistency beats volume. Our plans include 6, 14 or up to 28 short-form videos a month, and we help you pick a pace your crew can keep up with.
Can you make videos in Spanish?
Yes. We write, film and edit in English, Spanish or both, which helps roofing companies with bilingual crews or Spanish-speaking homeowners in their area.
